More than 80 million Oppo smartphones will support augmented reality by the end of this year as the company taps consumers' surging demand for AR in playing games and traveling, it said today.
Oppo, one of the world’s top 5 smartphone brands, predicted that 80 million Oppo phones will feature AR by the end of 2018, up from 30 million by the first half of this year.
AR is the latest technology that is used in games, advertising, tourism and home decoration industries.
The first batch of AR applications includes games from Tencent and NetEase and new online shopping services by Tmall and JD.com, said Oppo, which has formed an AR platform by partnering SenseTime and Zhejiang University.
AR, along with 5G and artificial intelligence, will become one of “must-have” features in smartphones, Wang Wei, Oppo’s product manager, said during a conference to debut a new version of the R15.